At next week’s Republican convention in Milwaukee, UFC President Dana White will speak just before former President Donald Trump, who will accept the GOP nomination for the 2024 presidential election. White and Trump share a long history, with Trump being an ardent UFC supporter. White has previously spoken at Trump’s 2016 and 2020 conventions, commending Trump for his early support of the UFC and efforts to lift COVID-19 restrictions.

Trump’s association with the UFC has helped him connect with a younger audience, often attending events and receiving enthusiastic receptions. This relationship dates back to the early 2000s when Trump hosted UFC events at his Atlantic City property, the Trump Taj Mahal, at a time when the sport struggled for mainstream acceptance.

The GOP convention, starting Monday, will feature prominent speakers, including Trump’s yet-to-be-announced running mate and his family members. Each of the four days will focus on different themes, such as “Make America Wealthy Once Again,” emphasizing Trump’s economic policies. Trump’s Thursday night speech is expected to depict a country in decline, promising a resurgence under his leadership. The event underscores Trump’s continued influence in the Republican Party and his strategic use of high-profile supporters like Dana White to bolster his campaign.